Ice Solutions fully supports the findings from the University of Wisconsin–Madison’s research on liquid brine, because those results mirror what we see every winter on the properties we service. The study shows that well-applied brine clears pavement faster, reduces total salt use, and improves safety—exactly the outcomes Ice Solutions is built to deliver.
Why the study matters
The University of Wisconsin–Madison TOPS Lab evaluated more than a hundred winter storms and found that salt brine helped roads reach bare or wet conditions significantly faster than routes that used only dry rock salt. Researchers also documented that brine-treated routes used less salt overall while still providing better roadway friction and driving conditions.
What the study found about liquid brine
Liquid brine is a controlled mixture of salt and water that arrives on the pavement already dissolved, so it begins working quickly rather than waiting for solid salt crystals to dissolve. The Wisconsin research showed that this approach reduced total salt use while improving time to bare or wet pavement and overall cost-effectiveness for agencies and operators.
How Ice Solutions Products Help
Ice Solutions’ ARCTIC ARMOR™ liquid de-icer uses calibrated liquid application to prevent snow and ice from bonding to surfaces, enabling faster, more effective cleanup for commercial and residential properties.
This means our customers benefit from faster clearing, more consistent surfaces, and a strategy that aligns with recommendations from leading universities and transportation research.
Benefits for your property
Faster, more predictable clearing and safer surfaces: Liquid applications help pavement return to bare or wet conditions sooner and support business operations by reducing slip hazards.
Lower salt use, less property impact: Brine's efficiency reduces overall salt needed and helps limit damage to concrete, landscaping, vehicles, and waterways—while still providing strong performance.
Why choosing a Liquid Brine matters
Many contractors rely on rock salt, which can be slower and more wasteful than a professional liquid program. Ice Solutions uses specialized equipment and precise application tailored to pavement temperature, storm type, and site conditions.
For property managers and facility owners, that means partnering with a company that aligns its everyday operations with proven research rather than outdated habits.
Want to read the University’s full article?
If you would like to explore the University of Wisconsin–Madison’s write-up of this research, you can read their article “Study: Liquid brine clears roads faster” at:
https://engineering.wisc.edu/blog/study-liquid-brine-clears-roads-faster/
Contact Ice Solutions today to discuss a site-specific liquid de-icing plan or request bulk options.
